Free Tool

Pricing Strategy Calculator

Work backward from the profit margin you want to the exact price you should charge — and see what happens if you move it.

Your numbers

Recommended selling price
$0.00
Price floor (break-even)
$0.00
Markup over cost
0%

What if you change the price?

Scenario Price Net / order Net margin

The formula

To hit a target net margin T, we solve:

price = (cost + shipping + ads) ÷ (1 − fees% − target%)

The price floor is the lowest you can charge before every sale loses money — below this, you are paying customers to buy from you.

If the target margin + fees% reaches 100%, no price can satisfy the constraint — you would need to cut costs first.

Need a pricing audit?

We'll review your store's pricing, fees and funnel and tell you where the margin is leaking.

Book an audit